Value of WAP business
Because WAP technology adopts Internet structure and business thought, WAP business has the original value at the mobile value added business:
1.WAP business will be the jumping-off point when Internet and mobile network really fuse closely.
2.In the WAP business, microbrowser/server is the most adaptive use mode on information browse/download.
3.WAP business is the base loading layer for other value added business.
Classification of WAP business
According to business function, it could be separate into several bigger class: picture/ring species、news/material species、game species、learning species、cartoon species、chat\making friends species、business application, etc, at the same time ,it could be separate into smaller class again.
According to satisfy the needs of user, it could be separate to :
l Needs of enjoy oneself
l Needs of displaying one’s mobile telephone
l Expressing oneself who has the different needs on taste、originally、fashion and so on
l Needs of making friends
l Needs of surviving in dummy community
l Needs of safety
l Needs of gaining information
l Needs of surviving
l Needs of success
l Needs of studying
l Needs of working
l Needs of satisfying the nature of human ( eat/drink/play/amuse)
l Needs of sense letting off
l …….
Preview the development of WAP business
As there are great different from WAP technology/business/operation mode/value chain, we should think about these problems as following:
1. To users, what function door will do?
2. Door is just the visit channel to thousands of limited register business, or it will be the big door leading to the more others WAP information?
3. As much as users, it should be the operator business or SP business?
4. Expending business and client service is owned which one, operator or SP?
5. Business mode is mainly based on flow rate, or based on advertisement fee whose background is flow rate. Information is the tool to attract users, or it is the tool to earn money straightly.
More abstracts about the WAP